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Jonathan is considered a veteran of online marketing, having started in the online industry in 1997. Jonathan founded Kowabunga Technologies South Africa in 2002 and built the company to a world leader in the field of outsourced affiliate marketing.
Jonathan founded e-Spec Online, one of the first construction industry web portals in South Africa and together with his team pioneered search engine technology that today forms the foundation for most commonly accepted platforms. This business was sold to Billcad Holdings in 1997 and Jonathan joined the group where he served in strategic and operational roles, including Sales and Marketing & Technology Development until after its successful listing on the JSE. After the successful listing of Billcad Holdings Jonathan went on to start a business consulting firm, focusing on internet marketing for South African clients. As CEO of Kowabunga Technologies Jonathan organically grew a profitable business from a one man consulting business to a company employing 20 specialist employees and built a highly regarded internationally competitive consulting business. Jonathan has personally consulted on Online Strategy and brand positioning to over 250 global companies in the USA, Canada, UK and Europe and has extensive online marketing experience. Jonathan is a popular international Performance Marketing and Online Business speaker and regularly publishes his own syndicated online blog. Jonathan’s proven business vision and expertise in online & traditional marketing is core to the future growth of the company and he lends strategic direction to the operations of the business. |
